Multiple Choice
Marketers identify segments best when iterating between two approaches.What are the two approaches?
A) customer, market
B) managerial, customer
C) managerial, company
D) market, company
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q14: It's not unusual to see a segmentation
Q15: There is a rule of thumb that
Q16: Which of the following is a geographic
Q17: The goal of homogeneity in customers' likes
Q18: Entrepreneurs may need to approximate Prizm and
Q20: Sometimes segments appear small only because the
Q21: Income is a psychological variable.
Q22: Which of the following is NOT a
Q23: Which of the following questions best helps
Q24: Who created the hierarchy of needs?<br>A) Maslow<br>B)