Multiple Choice
It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs.light users) or some attitudinal variable (e.g., positively inclined toward our brand vs.loyal to a competitor) .What type of variable is it usually cross-tabbed with?
A) demographic
B) geographic
C) psychological
D) physical
Correct Answer:
Verified
Correct Answer:
Verified
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