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    Advertising Research Theory and Practice
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    Exam 20: Post-Production Advertising Testing and Optimization
  5. Question
    Mapes and Ross' Copy Testing Methodology Is Named ________
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Mapes and Ross' Copy Testing Methodology Is Named ________

Question 13

Question 13

Multiple Choice

Mapes and Ross' copy testing methodology is named ________.


A) Natural Exposure
B) Copy Exposure
C) NaturalResponse
D) Native Exposure
E) RealTest

Correct Answer:

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