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    Advertising Research Theory and Practice
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    Exam 20: Post-Production Advertising Testing and Optimization
  5. Question
    Mapes and Ross' Copy Testing Methodology Collects Data ________ Commercial
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Mapes and Ross' Copy Testing Methodology Collects Data ________ Commercial

Question 15

Question 15

Multiple Choice

Mapes and Ross' copy testing methodology collects data ________ commercial viewing.


A) immediately after
B) 12 hours after
C) the day after
D) two days after
E) one week after

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