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    Advertising Research Theory and Practice
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    Exam 19: Advertising Testing: Concept and Communications Tests
  5. Question
    The Purpose of Concept and Communication Tests Is to ________
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The Purpose of Concept and Communication Tests Is to ________

Question 32

Question 32

Multiple Choice

The purpose of concept and communication tests is to ________.


A) select a "winner"
B) identify the "losers"
C) collect diagnostic information on strengths and weaknesses

Correct Answer:

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