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    Exam 19: Advertising Testing: Concept and Communications Tests
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    Think About Concept and Communication Tests
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Think About Concept and Communication Tests

Question 34

Question 34

Multiple Choice

Think about concept and communication tests.An investigation of message recall is carried out through the use of a(n) ________.


A) open-ended question
B) rating scale
C) dichotomous question
D) semantic differential
E) constant sum question

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