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    Advertising Research Theory and Practice
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    Exam 19: Advertising Testing: Concept and Communications Tests
  5. Question
    A(n)________ Is a Simple,written Expression of a Positioning,benefit,reason for Being
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A(n)________ Is a Simple,written Expression of a Positioning,benefit,reason for Being

Question 45

Question 45

Multiple Choice

A(n) ________ is a simple,written expression of a positioning,benefit,reason for being or unique communication proposition.


A) ad sketch
B) communique
C) creative
D) concept
E) ad outline

Correct Answer:

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