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    Exam 19: Advertising Testing: Concept and Communications Tests
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    Think About Concept and Communication Tests
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Think About Concept and Communication Tests

Question 50

Question 50

Multiple Choice

Think about concept and communication tests.When exploring message or execution specific issues it is recommended that ________ questions be used.


A) open-ended
B) rating scale
C) multiple choice
D) constant sum
E) semantic differential

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