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    Exam 19: Advertising Testing: Concept and Communications Tests
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    Think About Concept and Communication Tests
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Think About Concept and Communication Tests

Question 39

Question 39

Multiple Choice

Think about concept and communication tests.In quantitative approaches,affective reactions are collected via ________.


A) only closed-ended questions
B) only open-ended questions
C) a combination of both open- and closed-ended questions

Correct Answer:

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