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    Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    When Customers Don't Know What They Want or Don't Even
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When Customers Don't Know What They Want or Don't Even

Question 24

Question 24

Multiple Choice

When customers don't know what they want or don't even know what's possible,the most effective strategy is ________ marketing.


A) customer-driven
B) customer-driving
C) societal
D) functional
E) product

Correct Answer:

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