Multiple Choice
Mercury Electric,a leading manufacturer of kitchen appliances,releases a new line of blenders called SpinPro.To boost sales,Mercury Electric gives scratch-and-win coupons to all buyers and provides a three-day trip to Hawaii for the winner.Which element of the promotion mix has Mercury Electric used in this scenario?
A) public relations
B) crowdsourcing
C) advertising
D) sales promotion
E) personal selling
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Which of the following promotion mix approaches
Q14: Which of the following best describes the
Q43: Which of the following is true of
Q46: The _ style of advertising shows ordinary
Q77: Usually, when using public relations, a company
Q81: Product placement is a form of brand
Q84: Sales promotion is the best promotion tool
Q87: What is the primary disadvantage of outdoor
Q92: A company that uses telephone marketing to
Q93: In a promotion mix,_ involves personally connecting