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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    A Company That Uses Telephone Marketing to Sell Its Products
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A Company That Uses Telephone Marketing to Sell Its Products

Question 92

Question 92

Multiple Choice

A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.


A) advertising
B) public relations
C) direct marketing
D) retailing
E) merchandising

Correct Answer:

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