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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    A Company That Offers an Early Bird Discount to the First
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A Company That Offers an Early Bird Discount to the First

Question 36

Question 36

Multiple Choice

A company that offers an early bird discount to the first fifty purchasers of a new product is using the promotional tool of ________.


A) direct marketing
B) public relations
C) advertising
D) personal selling
E) sales promotion

Correct Answer:

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