Lazer Telecom,a Cell Phone Manufacturer,has Signed a Contract with a Production

Multiple Choice

Lazer Telecom,a cell phone manufacturer,has signed a contract with a production house to fund a new movie.The conditions of the agreement state that the movie will feature Lazer Telecom phones onscreen.What kind of advertising technique has Lazer Telecom most likely adopted in this example?

A) geofencing
B) advertainment
C) product placement
D) vertical integration
E) subliminal advertising