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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    What Methods of Setting Advertising Budgets Are Directly Based on Company
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What Methods of Setting Advertising Budgets Are Directly Based on Company

Question 15

Question 15

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What methods of setting advertising budgets are directly based on company revenues? What are the disadvantages of such methods?

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