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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    When Viewing the Market from a Buyer's Point of View
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When Viewing the Market from a Buyer's Point of View

Question 48

Question 48

Multiple Choice

When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix.


A) people
B) price
C) product
D) promotion
E) place

Correct Answer:

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