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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    Ethnographic Research Essentially Involves ________
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Ethnographic Research Essentially Involves ________

Question 23

Question 23

Multiple Choice

Ethnographic research essentially involves ________.


A) experimental manipulation
B) observation and interaction
C) neuromarketing techniques
D) mechanical devices
E) online tools and surveys

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