Multiple Choice
Burger Town introduced a new hamburger and released it in two different cities at two different prices.Marketers of Burger Town then analyzed the sales records of their outlets at the two cities,determined the price that resulted in better profits,and used the information to set a nationwide price for their new offering.This is an example of ________.
A) exploratory research
B) survey research
C) Netnography research
D) experimental research
E) descriptive research
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Marketing research can be collected by mail,
Q10: The primary objective of causal research is
Q46: Diane Chambers,the marketing manager of FarmFresh,collects data
Q49: Marketers can obtain needed information from internal
Q50: An Internet-based survey is an example of
Q52: Which of the following methods should a
Q65: A firm has a huge amount of
Q88: Which of the following is true of
Q89: _ is best suited for descriptive research.<br>A)
Q132: Marketing researchers can conduct their own searches