Multiple Choice
Which of the following is a disadvantage of online focus groups?
A) It requires participants to assemble at a central location.
B) Determining the identity of people who constitute an online sample is difficult.
C) When compared to other methods, it takes a longer time to tabulate and analyze the results.
D) The cost of conducting online focus groups is greater than most other qualitative methods.
E) It is difficult to access people and events across different time zones using online focus groups.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Harmon, a nationwide department store, uses checkout
Q25: Coolers Inc. has decided to launch a
Q33: _ is a method of gathering primary
Q36: What are the two main types of
Q44: _ data consist of information collected for
Q53: The most common research instrument, whether administered
Q63: Marketing research can be collected by mail,
Q68: Describe the components of a marketing information
Q79: Which of the following is the second
Q85: Which of the following statements regarding marketing