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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    A(n)________ Is a Need That Is Sufficiently Pressing to Direct
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A(n)________ Is a Need That Is Sufficiently Pressing to Direct

Question 51

Question 51

Multiple Choice

A(n) ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.


A) stimulus
B) motive
C) cue
D) perception
E) attitude

Correct Answer:

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