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    Marketing Study Set 2
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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    Which of the Following Is the First Stage of the Buyer
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Which of the Following Is the First Stage of the Buyer

Question 47

Question 47

Multiple Choice

Which of the following is the first stage of the buyer decision process?


A) need recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Correct Answer:

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