Which of the Following Statements About Buying Centers Is True

Multiple Choice

Which of the following statements about buying centers is true?

A) The buying center is a fixed and formally identified unit within a buying organization.
B) Roles in the buying center are specified in the organizational chart of a firm.
C) The CEO of an organization is always the decision maker in a buying center.
D) An individual's role in a buying center does not change with time.
E) Some buying centers involve informal participants.