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Voorhees' Farms Raises Chickens

Question 33

Multiple Choice

Voorhees' Farms raises chickens.For years,it has used wooden coops for hauling its poultry to market.When the owner,Jason Voorhees,went to reuse some of his coops,he noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced.Which stage of the business buying process was Voorhees in when he decided to replace his old coops?


A) problem recognition
B) general need description
C) product specification
D) product value analysis
E) performance review

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