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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    In the Context of the Business Buying Process,what Is a Buying
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In the Context of the Business Buying Process,what Is a Buying

Question 37

Question 37

Essay

In the context of the business buying process,what is a buying center? Explain why it presents a major marketing challenge.

Correct Answer:

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The buying center is the decision-making...

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