Pacific Fisheries Groups Its Customers by Regions in the U

Multiple Choice

Pacific Fisheries groups its customers by regions in the U.S.,such as Midwest,Northeast,and Southwest.For each region,Pacific Fisheries tailors a different set of advertisements and promotions.Based on which of the following segmentation variables does the firm divide its market?

A) behavioral factors
B) personality characteristics
C) geographic location
D) benefits sought
E) demographics