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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    ProFem Inc
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ProFem Inc

Question 28

Question 28

Multiple Choice

ProFem Inc.caters its line of sports apparel exclusively to women.What type of segmentation does the company use?


A) age and life-cycle
B) gender
C) behavior
D) psychographic
E) geographic

Correct Answer:

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