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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    ________ Factors Are the Most Popular Bases for Segmenting Customer
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________ Factors Are the Most Popular Bases for Segmenting Customer

Question 80

Question 80

Multiple Choice

________ factors are the most popular bases for segmenting customer groups.


A) Geographic
B) Demographic
C) Behavioral
D) Lifestyle
E) Personality

Correct Answer:

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