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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Marketers Tailoring Brands and Promotions to the Needs and Wants
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Marketers Tailoring Brands and Promotions to the Needs and Wants

Question 81

Question 81

Multiple Choice

Marketers tailoring brands and promotions to the needs and wants of specific customer groups practice ________.


A) niche marketing
B) multi-segmented marketing
C) local marketing
D) mass marketing
E) individual marketing

Correct Answer:

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