At One Time,Miller Beer Was Known as the "Champagne of Bottled

Multiple Choice

At one time,Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers.Later,to increase sales,Miller was repositioned to attract members of the working,middle-class.What is this segmentation method called?

A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic