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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Company and Brand Positioning Should Be Summed Up in a ________
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Company and Brand Positioning Should Be Summed Up in a ________

Question 56

Question 56

Multiple Choice

Company and brand positioning should be summed up in a ________.


A) mission statement
B) vision statement
C) profit statement
D) positioning statement
E) corporate statement

Correct Answer:

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