Multiple Choice
Rasco Corp.segments its foreign markets based on the income levels of a country's population.In this case,the firm segments its market based on ________.
A) political factors
B) legal factors
C) personality factors
D) economic factors
E) cultural factors
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Light users are often a small percentage
Q19: When a company interacts one-on-one with large
Q22: Demographic factors are the most popular bases
Q26: Compare and contrast the four major strategies
Q32: Senz,an automobile manufacturer,produces low-end vehicles that are
Q47: _ consists of arranging for a market
Q50: Companies today are moving away from target
Q71: Brand differences are worth promoting if they
Q90: Business and consumer marketers use many of
Q92: Demographic variables are generally more difficult to