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    Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    ________ Marketing Tailors Brands and Promotions to the Needs and Wants
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________ Marketing Tailors Brands and Promotions to the Needs and Wants

Question 37

Question 37

Multiple Choice

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.


A) Differentiated
B) Mass
C) Niche
D) Local
E) Individual

Correct Answer:

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