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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Explain the Four Major Steps in Designing a Customer-Driven Marketing
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Explain the Four Major Steps in Designing a Customer-Driven Marketing

Question 18

Question 18

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Explain the four major steps in designing a customer-driven marketing strategy.

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The first step is market segmentation: d...

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