Wayne Industries,a Retail and Home Improvement Store,is Developing a New

Multiple Choice

Wayne Industries,a retail and home improvement store,is developing a new lawnmower.The marketing strategy for the product has already been developed and presented.A prototype has also been developed by the company's R&D team.The prototype is now being tested rigorously to ensure that there are no product liability issues.Once the prototype of the lawnmower passes product tests,the next step is most likely to be ________.

A) test marketing
B) portfolio analysis
C) commercialization
D) internal marketing
E) business analysis