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Tavera,an Automobile Company,experienced a Significant Decline in Sales Over the Last

Question 22

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Tavera,an automobile company,experienced a significant decline in sales over the last 10 months of its flagship car,Tetra.In response,Tavera reduced its R&D,advertising,and sales expenditures for Tetra in an attempt to improve short-run profits.Which term best describes Tavera's actions with regards to Tetra?


A) sales outsourcing
B) product modification
C) industry repositioning
D) product harvesting
E) marketing mix modification

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