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    Marketing Study Set 2
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    Exam 9: Pricing: Understanding and Capturing Customer Value
  5. Question
    Value-Based Pricing Is the Reverse Process of ________ Pricing
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Value-Based Pricing Is the Reverse Process of ________ Pricing

Question 42

Question 42

Multiple Choice

Value-based pricing is the reverse process of ________ pricing.


A) good-value
B) target costing
C) cost-based
D) value-added
E) competition-based

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