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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Which of the Following Is an External Factor That Affects
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Which of the Following Is an External Factor That Affects

Question 44

Question 44

Multiple Choice

Which of the following is an external factor that affects pricing decisions?


A) the marketing mix
B) competition
C) top management
D) marketing objectives
E) marketing strategy

Correct Answer:

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