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    Marketing Study Set 2
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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    When a Firm Varies the Price of a Product by the Season,month,day,or
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When a Firm Varies the Price of a Product by the Season,month,day,or

Question 92

Question 92

Multiple Choice

When a firm varies the price of a product by the season,month,day,or even hour,without changing product features,it is using ________ pricing.


A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added

Correct Answer:

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