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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Pricing a Product Based on Consumers' Reference Prices Is Referred
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Pricing a Product Based on Consumers' Reference Prices Is Referred

Question 48

Question 48

Multiple Choice

Pricing a product based on consumers' reference prices is referred to as ________ pricing.


A) geographical
B) psychological
C) allowance
D) by-product
E) captive-product

Correct Answer:

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