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Essentials of Marketing Research Study Set 6
Exam 14: Basic Data Analysis
Path 4
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Question 1
True/False
Tabulation refers to the orderly arrangement of data in a summary format.
Question 2
True/False
All statistics that are appropriate to use for higher-order scales are also appropriate to use with lower-order scales.
Question 3
Multiple Choice
Counting the different ways respondents answered a question and arranging them in a simple summary form yields a(n) ____.
Question 4
True/False
CHAID (chi-square automatic interaction detection)software makes searches through large numbers of variables possible.
Question 5
Multiple Choice
An arrangement of data that shows the number of times each category occurs is called a(n) ____ table.
Question 6
True/False
When a data set is unimodal, a median split of the data is inappropriate.
Question 7
True/False
An index split means that respondents below the observed median go into one category and respondents above the median go into another.
Question 8
Multiple Choice
The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.
Question 9
Multiple Choice
Failing to identify a hypothesized difference using a sample result when a difference really does exist in the population is a ____ error.
Question 10
Multiple Choice
Carlos is examining the row and column totals in a contingency table.What are these called?
Question 11
Essay
Compare and contrast Type I errors and Type II errors and explain which one is of more concern to researchers.
Question 12
Short Answer
A data matrix that displays the frequency of some combination of possible responses to multiple variables called a(n)____________________ table.
Question 13
Multiple Choice
Data with a(n) ____ distribution are appropriate for division based on the median split.
Question 14
Multiple Choice
Which data matrix displays the frequency of some combination of possible responses to multiple variables?
Question 15
True/False
Researchers will often use dummy coding and effects coding together.
Question 16
Multiple Choice
Scores or observations recalibrated to indicate how they relate to a base number are referred to as ____.
Question 17
True/False
The term p-value stands for power-value.
Question 18
True/False
A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.