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    Exploring Marketing Research Study Set 1
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    Exam 14: Attitude Measurement
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    "I Plan to Buy a New DVD Player Sometime in the Next
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"I Plan to Buy a New DVD Player Sometime in the Next

Question 13

Question 13

Multiple Choice

"I plan to buy a new DVD player sometime in the next three months" is an aspect of which component of an attitude?


A) cognitive
B) affective
C) behavioral
D) personal

Correct Answer:

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