"The Last Three Years of Severe Drought Conditions Have Been

Multiple Choice

"The last three years of severe drought conditions have been brutal to our lawn care business. We survived, but our business is too concentrated," said Rocco Camanetti, owner of Camanetti & Sons. "I propose that we expand in new areas-trucking, catering, and dry cleaning-to minimize our risks due to market fluctuations in one industry." Rocco is advocating a(n) ________ strategy.

A) lateral integration
B) vertical integration
C) related diversification
D) unrelated diversification
E) horizontal integration