Multiple Choice
The Procter & Gamble Company is a major producer of bar soaps.In fact,Procter & Gamble produces Ivory,Camay,Lava,Safeguard,Zest,and Coast bar soaps that all claim a variety of benefits.These products are of Proctor & Gamble's ______in bar soaps.
A) product concentration
B) product line
C) product mix
D) product store
Correct Answer:

Verified
Correct Answer:
Verified
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