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    Exam 14: Marketing: Helping Buyers Buy
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    Contacting Customers After a Sale to Reassure Them That They
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Contacting Customers After a Sale to Reassure Them That They

Question 166

Question 166

Multiple Choice

Contacting customers after a sale to reassure them that they made the right decision is intended to offset:


A) cognitive dissonance.
B) reverse satisfaction.
C) doubt resolution.
D) relationship conflict.

Correct Answer:

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