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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
  5. Question
    ________ Refers to the Generation of Fresh Ideas and Solutions
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________ Refers to the Generation of Fresh Ideas and Solutions

Question 53

Question 53

Multiple Choice

________ refers to the generation of fresh ideas and solutions to current problems and challenges.


A) Creativity
B) Research
C) Insight development
D) Account management
E) Account planning

Correct Answer:

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