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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    What Is Typically Used at the End of an Ad
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What Is Typically Used at the End of an Ad

Question 54

Question 54

Multiple Choice

What is typically used at the end of an ad to summarize the point of the ad's message in a highly memorable way?


A) testimonial
B) tagline
C) teaser
D) unique selling proposition
E) signature

Correct Answer:

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