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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    It Is Most Accurate to Say That an Ad That
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It Is Most Accurate to Say That an Ad That

Question 26

Question 26

Multiple Choice

It is most accurate to say that an ad that means something to the target audience is ________.


A) relevant
B) original
C) creative
D) divergent
E) unexpected

Correct Answer:

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