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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
  5. Question
    A(n)________ States the Logic Behind the Sales Offer
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A(n)________ States the Logic Behind the Sales Offer

Question 25

Question 25

Multiple Choice

A(n) ________ states the logic behind the sales offer.


A) attribute
B) appeal
C) feature
D) point of differentiation
E) selling premise

Correct Answer:

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