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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    Which Approach Uses Emotional Appeals or Images to Create a Response
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Which Approach Uses Emotional Appeals or Images to Create a Response

Question 94

Question 94

Multiple Choice

Which approach uses emotional appeals or images to create a response based on attitudes,moods,dreams,and feelings?


A) persuasive sell
B) head sell
C) hard sell
D) soft sell
E) attributes sell

Correct Answer:

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