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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    When Taco Bell Used a Chihuahua,a Small Dog,to Represent Its
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When Taco Bell Used a Chihuahua,a Small Dog,to Represent Its

Question 97

Question 97

Multiple Choice

When Taco Bell used a Chihuahua,a small dog,to represent its product,which type of message format was being used?


A) comparison
B) teaser
C) brand icon
D) slice-of-life
E) demonstration

Correct Answer:

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